Got a new partner? It could also be time to get some new sex toys. That said, 35 per cent of Brits say they're happy to use couples' toys previously shared with an ex in a new relationship, according to a recent survey from Bondara. 'From a hygiene point of view, there's no issue with reusing sex toys with a new partner as long as they've been thoroughly cleaned with warm soapy water or sex toy cleaner,' says Bondara spokesperson Chris Simms. 'It is, however, important to take your new partner's feelings into consideration. While you may not feel any emotional link between your ex and your sex toys, your partner may feel more uncomfortable about it.'

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Planning to splash out on some new toys for sharing? 'It's generally best to discuss sex toys with your partner beforehand instead of springing something new on them,' advises Tristan Weedmark, sexology relations coordinator at We-Vibe. 'Think about what type of stimulation you're both looking for, and how much you're prepared to spend. It's worth trying out a few on your own first. Figure out what you like and what works best for your body. Remember, everybody is different.'

We-Vibe 4, £124.99, we-vibe.com

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Introducing the idea of using sex toys in a new relationship may seem like a tricky business. But the longer you leave it, the trickier it will get. 'Much like ripping off a plaster, you need to do it straight away,' says Annabelle Knight, resident 'sexpert' at Lovehoney. 'Just come out with the suggestion and see what your partner says. If it's something they're into, you can enjoy more satisfying sex sooner. And if they don't like the idea, at least you know as soon as possible, rather than wondering about it for months.'

Annabelle Knight Collection for Lovehoney, from £12, www.lovehoney.co.uk

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Thinking of introducing sex toys to a long-term relationship? Here's where your best diplomacy skills need to come into play. 'You could run the risk of your partner feeling like you've kept something from them or that they're not satisfying you enough,' warns Annabelle Knight. 'So always approach the topic as if it's something you've only just begun to consider. Your partner needs to feel integral to the decision-making process. Perhaps start the conversation by saying you've read about sex toys online. You only need an introductory one-liner to open the way for a mature discussion.'

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Buying a sex toy for personal use? Friends' recommendations may give you food for thought - but only you will know what really works for you. 'Don't take other people's opinions too seriously,' advises Tristan Weedmark. 'In 2014, growing numbers of us are having open conversations about our sex lives and the products we keep in our bedside drawers. But you should never just choose a vibrator because it worked wonders for your best friend. Everyone is unique - and what works for her won't necessarily work for you.'

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So if you can't just ask your friends, how do you know which sex toy is best for you? 'There are a number of key factors to consider,' says Annabelle Knight. 'But first, set your price limit - and buy the best you can afford. Luxury toys may cost a little more, but they'll last longer and continue to perform to a high standard. They're usually made from high-end materials, such as soft-touch silicone, and they're fully rechargeable so you don't have to worry about buying batteries. They'll also come with a decent warranty.'

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Still having trouble choosing? Don't feel intimidated by multiple speeds and intensity settings: they're invariably very easy to master. 'Single vibration toys are only good if you know that one particular sensation works for you,' says Tristan Weedmark. 'Be wary, however, because everyone has different needs. Some sensations may be too weak for one person, but too intense for another. So intensity control is another fun feature to look out for in a vibrator.'

We-Vibe Touch, £74.99, we-vibe.com

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As you'd expect, this rule does come with some caveats. For example, you'll need to know the friend very well - and be sure she won't be offended or embarrassed. 'A sex toy can be a great, light-hearted gift,' says Tristan Weedmark. 'As when buying for a partner, however, you do need to be very comfortable with your friend before you present her with this particular gift. If you're unsure how she'll react, it's best not to nip into Ann Summers just yet. Convinced she'll like it? If she's single and hasn't used a toy before, go for something small and non-threatening, such as a We-Vibe Tango. These kinds of bullet are small and discreet, but powerful.'

We-Vibe Tango, £69.99, we-vibe.com

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You probably don't need us to tell you that hygiene is paramount when it comes to looking after your sex toys. Most products are easily cleaned with soap and water, but you can also buy specialist cleaning sprays and kits, such as Lovehoney's Complete Sex Toy Care Kit, which includes a silky lubricant, satin bag and toy cleaner. 'Check the manual for your chosen product,' advises Tristan Weedmark. 'It should tell you all you need to know about cleaning procedures and other hygiene information.'

Lovehoney Complete Sex Toy Care Kit, £12, www.lovehoney.co.uk

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OK, the whole point of using sex toys is that you can let yourself go. But if you're using toys in a relationship, never neglect to take the other person's feelings and desires into consideration. It may sound like a passion-killer, but it's actually a very good idea to draw up a list of rules - including 'safe words', where appropriate - beforehand. 'Communication is key - particularly if one of you has never used toys before,' says Tristan Weedmark. 'Be sure to discuss the idea with your partner and establish your respective comfort zones. Always remember that good sex always requires good communication.'

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