When you want your eyes to feel super nourished and fresh, a good quality gel rather than a heavier eye cream can make a big difference. Primavera Moisturising Organic Cooling Eye Roll-On feels wonderfully light and cooling when swirled gently around the eye socket. Its formula contains high anti-oxidant properties like blackcurrant leaf extract and butcher’s broom root extract for anti-inflammatory and circulation boosting properties, which help reduce dark circles and improve puffiness. Although skin feels tighter after use, it’s soft and moisturised too.

Primavera Moisturising Organic Cooling Eye Roll-On, £30 from www.pravera.co.uk

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Dark shadows can spoil the effect of your makeup so invest in a handy eye brightener. Our favourite from bareMinerals delivers a sweep of light-reflecting minerals in a lightweight, slightly pearlised gel formula which instantly soften lines, improves skin tone and gives a more wide awake look. You can use it to pep up the whole face by applying on cheek and brow bones too.

bareMinerals Well-Rested Face and Eye Brightener, £22, www.bareminerals.co.uk

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Years ago white eyeliner used to be the trick of the trade to cancel out tiredness. Nowadays, makeup artists agree that white can actually look a little too fake and a nude or ivory shade blends in much better and gives a more natural, sparkly look to tired eyes. Run a soft, creamy textured pencil like Essence Big Bright Eyes along the water line of your eyes for instant perkiness.

Essence Big Bright Eyes Jumbo Liner in Matt Nude, £1.99, www.wilko.com

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There’s no denying the remarkable effects of a good, eye-opening mascara. If you have a fair complexion or small eyes, you should try a brown or plum shade as black can sometimes overpower small eyes and have the opposite of the desired effect. Choose a style that really lifts and separates the lashes, coating them from the very root to the tip. Fairydrops has an ergonomically shaped 3 bristle ‘bobble’ wand which works wonders at getting in to all the right places for maximum coverage.

Fairydrops Mascara, £18, www.thisisbeautymart.com

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If there’s just one thing you do to give your eyes real impact, it’s grooming your brows. A neat, well defined brow can make all the difference and open up the whole face. There are lots of good brow kits on the market that will keep yours looking in tip top condition, but we are impressed with the new Studio London Brow Kit which contains instructions from makeup artist Joanna Bernacka on how to get the wow brows you desire. Simply choose the stencil and pencil to create the shape you’re after, then use the tweezers to pluck away strays before applying brow powder for definition.

Studio London Brow Kit costs £8 from www.superdrug.com from October to December.

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